Netflix subscribers continue to watch more and more, according to new research by The Diffusion Group. Up to seven billion hours in Q2!

Subscribers are watching Netflix an average of 92 minutes per day, computes the Los Angleles Times.

Regarding members, TDG says,

“In Q3-11, domestic Netflix subscribers represented 94% of the worldwide total. In Q2-14 the US share of total worldwide subscribers declined to 72%, a trend expected to continue as Netflix executes its international expansion strategy.”

With 50 million members, that means about 14 million are outside the U.S.

My take: After refusing to reveal Canadian subscriber numbers to the CRTC, it’s nice to get a glimpse into Netflix. In related news, Redbox Instant just shuttered operations last night.