Suddenly, almost all TV broadcasters want to get into the streaming game.

HBO is launching a standalone offering in January 2015 so you won’t need to subscribe to the cable channel to stream. Said Richard Plepler, Time Warner CEO:

“That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO.”

 ‘CBS All Access’ is $5.99 per month for 6,500 episodes and next day episodes of current shows.

In Canada,  Rogers and Shaw are teaming up to launch Shomi, at $8.99 per month this month.

My take: good luck, guys! As standalone content sources, each of these is priced at least double what the market will pay. Once you bundle them all up, you might as well just stay with cable. Which is their hope. What would they do if everyone actually cut their cable and just streamed? They’d freak! I see this as me-too attempts to look cool and offer streaming services. But individually, they can’t take on an SVOD aggregator like Netflix. Only Hulu (or possibly Amazon Prime) has a chance. And maybe Shomi in Canada — if they can show Canadians that they offer more movies and TV than Netflix Canada.