The excellent CMF Trends welcomes Barbara Chazelle of France Télévisions with a guest post titled TV / video: finding content still as challenging as ever.

Referencing Ericsson’s TV and Media 2015 report, she says:

“Half the linear TV viewers questioned confirmed that they “can’t find anything to watch on TV at least once a day.” The figure climbs to 62% for those 35 to 54. Once in front of the screen, 40% viewers still turn to the TV guide, with only 29% of those satisfied with what they find.”

Moreover:

“Those consuming non-linear TV are equally dissatisfied with what they’re finding when it comes to content. Many feel that the current crop of recommendation features is neither intelligent nor personal enough to meet their needs, to surprise or inspire them in their choices.”

The full Ericsson report is worth reading as a global yardstick with which to measure the Canadian experience.

My take: this reminds me of Barry Schwartz’s The Paradox of Choice. Does too much choice paralyze you? When it comes to your media, would you prefer curated suggestions, so you can maximize the ‘lean back experience’ after work?