Contently‘s Editor in Chief Joe Lazauskas recently interviewed Seth Godin for The Content Strategist.

Seth writes about change. In the interview, he talks about trust and content that you actually want to read, among other things. For me the best section, the one that resonates most with me, is this one:

“Q: What metrics do you think best measures the fact that you’re doing work that matters?

A: I think the only one that I care about is: Will people miss you if you are gone?”

My take: I think this is a great approach to almost anything: Do work that leaves a lasting impression.