Stephen Follows in the UK has just posted an excellent analysis of cinema-on-demand in general and about ourscreen in particular.

Stephen’s main belief is that “the emergence of online tools empower audiences to communicate and organize.”

About ourscreen:

“ourscreen empowers film fans and local communities to create and attend screenings at their local cinema. ourscreen is where film fans can control their local cinema. In three easy steps (pick a film – decide where and when – share your screening), we are all able to create film screenings for our friends or anybody who wants to come. If enough people book tickets the screening happens. This is people-powered cinema. ourscreen offers a quick and easy way to make the cinema yours, whether you are a film fan, a school group, a local business or anyone who wants to enjoy a great film in an amazing cinema.”

Stephen includes three case studies that reveal actual performance numbers. ourscreen claims their overall screen average is £621 or roughly $1040 CAD.

My take: I’m glad to see there are multiple firms in the cinema-on-demand business in both the UK and the US. What I really want to see is someone start this up in Canada.