Ever since the CRTC ruled on May 15, 2017, that continued funding of BravoFACT and MuchFACT was no longer required, the indie film community in Canada has been wondering when BellMedia would pull the plug.

They acted in the middle of the night, on September 26 late last month, erasing their webpages, and thereby washing their hands of both production programs.

As quoted by Haydn Watters of the CBC, Randy Lennox, president of Bell Media and former head of Universal Music Canada, shrugged:

“The traditional viewing of a music video is… certainly not what it was. We don’t owe anyone an explanation for this…. I think after making hundreds, thousands of music videos and paying for them… I think we’re pretty good guys.”

OnScreen Manitoba reminds us:

“Since its foundation in 1995, BravoFACT has contributed $30 million to short films and emerging creators and the MuchFACT has contributed approximately $100 million since 1984. Earlier this fall, Bell Media’s Harold Greenberg Fund also closed its production equity investment program.”

Here is the current BravoFACT.com and what it used to look like two days after the CRTC’s decision.

Here is the current MuchFACT.ca and what it used to look like two days after the CRTC’s decision.

My take: I’m saddened by this news. I’ve been a recipient of a BravoFACT grant, so I know how important that funding can be to a short film. What maddens me about this news is the change management aspect. The Department of Canadian Heritage is in the midst of redesigning Canadian media in the digital landscape and has said the Broadcast Act will be overhauled this Fall. The CRTC is under its mandate. The disconnect comes when they claim: “More than ever before, our creators are ambassadors for our country. They are our inspiration at home, and reflect who we are to the rest of the world. Our new approach must continue to support a domestic space and market for Canadian content. Only by remaining strong in our approach at home will we succeed internationally. Only by playing to our strengths, by telling our stories, will we stand out in the global marketplace.” Proper change management would be to bring new programs on first before axing old ones. We just jumped off one raft and are hoping another one appears before we fall — I hope you all know how to swim!