Andra Sheffer‘s Independent Production Fund just gave everyone an early Christmas present.
It’s a PDF entitled ‘Be Discovered!’
Download this right away and learn a new strategy to help your work find its audience on the web — one that goes beyond Search Engine Optimization (SEO).
To summarize, the strategy is:
- Create an IMDb page
- Create a Wikipedia article
- Add JSON-LD Schema to your website pages
I know you’ve heard of IMDb and Wikipedia, but you might be scratching your head when it comes to the third thing.
Simply put, schema is one way of adding metadata (tags) to your data (content) so search engines will understand it better and index it properly. This is known as the semantic web.
Luckily there are a couple of free tools from Google to help you:
- Structured Data Markup Helper (requires log in)
- Structured Data Testing Tool
You use the first one to quickly tag an existing page to create movie schema code you can add to the page, and the second one to double check that the new code is working without errors.
Andra says if you follow this strategy:
“Ideally, all those ‘knowledge cards’ that pop up on the right side of your search screens or as the priority recommendation on mobile devices, will be Canadian web series, resulting from the use of these techniques and the metadata relationships that are discovered by search engines.”
My take: I love it when I learn something new, and the code for semantic indexing of your web content is new to me. Looks like I’m gonna be busy updating my webpages this holiday.