Snap has announced Snap Originals, five minute vertical mobile shows with new episodes daily.

“Our first slate of Snap Originals includes Co-Ed, a new comedy from the Duplass Brothers; Class of Lies, a mystery thriller from one of the minds behind Riverdale; and Endless Summer, a docuseries following rising stars in Laguna Beach — from Bunim/Murray, the creators ofKeeping Up with the Kardashians.”

These are the shows:

• Endless Summer – Summer McKeen and Dylan Jordan try to balance love, friends, family, and fame in this intimate snapshot of their lives in Laguna Beach. Produced by Bunim/Murray Productions. Docuseries – launching 10/10
• Class of Lies – Best friends and college roommates Devon and Missy crack cold cases on their successful true-crime podcast. But can they solve the most important case of all when their best friend disappears without a trace? Produced by Makeready. Scripted – launching 10/10
• Co-Ed –  Juggling classes, parties, and down-the-hall crushes, freshman roommates Ginny and Chris try their best to face whatever college throws at them, discovering who they are along the way. Produced by Indigo Development, Entertainment Arts and DBP Donut. Scripted – launching 10/10
• Vivian – Vivian, the youngest scout at modeling agency Wilhelmina, takes us inside an exclusive world where she has the power to make wannabes’ dreams come true — but can she do that for herself? Produced by NBCU Digital Lab, the Intellectual Property Corp. in association with Wilhelmina. Docuseries – launching 10/22
• The Dead Girls Detective Agency – This darkly comedic supernatural soap follows Charlotte Feldman, a young woman who must work from beyond to figure out how and why she died, in order to avoid an eternity in purgatory. Based on the young-adult novel by Susie Cox. Produced by Indigo Development and Entertainment Arts, Insurrection, and Keshet. Scripted – launching 10/22
• V/H/S – The next generation of the horror anthology series brings four new frightening experiences to the palm of your hand. Produced by Indigo Development and Entertainment Arts and Studio71. Scripted – Launching 10/28
• Bref – Based on the French format, Bref (loosely translated as “whatever”) is the story of a single man who is trying to live his best possible life with the least possible effort. Working title. Produced by Indigo Development and Entertainment Arts and Paramount TV. Scripted – launch date TBD
• Bringing Up Bhabie – Follow the dramas of up-and-coming rap sensation and “cash me outside” viral star Bhad Bhabie, both onstage and off. Produced by Invent TV. Docuseries – launch date TBD
• Growing Up Is a Drag – Follows the coming-of-age dramas of teen drag queens. Produced by Bunim/Murray Productions and PB&J TV + Docs. Docuseries – launch date TBD
• Stunt Brothers – Three daredevil brothers obsessed with Hollywood movies recreate them at home with explosive consequences, and explore their archives of stunts from across the last 20 years. Produced by Magilla Entertainment. Docuseries – launch date TBD
• Deep Creek – Follow a group of friends’ yearly summer trip to Deep Creek, Maryland — but this year, they all have emotional secrets to reveal. Produced by Woodman Park Productions. Scripted – launch date TBD
• #Vanlife – Romantic comedy about a young couple that decides to opt out of the rat race and start a new life in a 2004 Dodge Sprinter — only to discover the glamorous life they’ve been following through hashtags is actually just straight-up living in a van. Working title. Produced by Indigo Development and Entertainment Arts and Above Average. Scripted – launch date TBD

Snap Originals will also include an augmented reality feature called Show Portals.

What is Snap? Is it “a camera company” per its home page? Social media and “the fastest way to communicate” per CEO Evan Spiegel? Now it appears it wants to become a media content company, as predicted by Josh Constadine in February 2017.

My take: as Millennials and Digital Natives continue to watch less TV, perhaps Snap’s Discover tab and its shows will be their replacement. Could it become the “digital water cooler”?