Netflix is being sued by Chooseco of Vermont for damages of up to $25M for use of its trademark “Choose Your Own Adventure” in hit “Bandersnatch” reports Eriq Gardner of The Hollywood Reporter.

The company claims the dark themes in “Bandersnatch” harm its wholesome brand.

Contradictorily, they also say Netflix was in talks to license the phrase but failed to conclude a deal.

Read the court documents.

My take: I immediately registered the reference when watching the film. Who knew “Choose Your Own Adventure” the phrase was copyrighted? Did Netflix think the nod to CYOA was flattering and would be appreciated? Did they think a possible suit would be good publicity? Most importantly, who signed off on the Errors and Omissions insurance?