Dave McNary reports, in an exclusive for Variety, that Gravitas Ventures has launched its own OTT streaming venture: Gravitas Movies.

President Michael Murphy says,

“At Gravitas we have always taken pride in being a distributor that can connect the artist and the consumer. By launching our SVOD service, we are taking the next step in bringing our vast young library of films to a global audience.”

Available now, the price is $4.99 monthly or $39.99 annually.

The service is built with Float Left‘s Flicast.

My take: Another one! And Apple has teased Apple TV+. Plus Disney is in the wings with their upcoming service. Really, how many streaming services do they think we can subscribe too? In a world with unlimited virtual real estate, everyone is building virtual digital cinemas/TV stations/nickelodeons hoping to attract our eyeballs. However, we all have limited attention, and pockets. In the analogue world, your choice of movie theatre was limited to ones in the vicinity; your TV set only picked up so many channels and what was playing was mediated by various levels of middlemen. Today, the trick for SVOD is to either go big or go small; have everything or only have one genre or otherwise appeal to a niche audience.