Nielsen relays that Streaming grabs a record 38.7% of total TV usage in July 2023.

Streaming: “Acquired content was the stand-out for the month. Suits… set new viewing records for an acquired title, amassing almost 18 billion minutes. In aggregate, the heavy viewing levels pushed streaming’s share of TV to 38.7%, a new record, with Amazon Prime Video, Netflix and YouTube all hitting all-time highs.”

Broadcast: “Drama remained the most watched category, capturing 25.7% of viewing. Overall, total broadcast viewing was down 3.6% to finish the month at 20% of TV, representing a new low.”

Cable: “Cable viewing slipped as well, losing a full share point to capture 29.6% of TV in July. Feature film was the only genre to see a rise in viewership (0.5%).”

Other includes video on demand (VOD), audio streaming, video gaming, as well as Blu-ray/DVD playback.

My take: According to Nielsen, Broadcast and Cable TV viewing totalled 49.6% or just less than half. Of course, when the NFL and the NHL roar back in the Fall, these numbers will increase. But still….