Jason Hellerman reports on No Film School that Netflix Releases All Its Streaming Data for the First Time Ever.
He points out that this is a huge story because the “notoriously secretive Netflix has published all its streaming numbers for the public to see” for the first time.
Netflix will publish the What We Watched: A Netflix Engagement Report twice a year.
The report has four columns:
- Title, both original and licensed
- Whether the title was available globally
- The premiere date for any Netflix TV series or film
- Hours viewed
Some takeaways:
- This six month timeframe aggregates 100 billion hours viewed.
- Over 60% of the titles appeared on Netflix’s weekly Top 10 lists.
- 30% of all viewing was for non-English content, mainly Korean and Spanish.
Here’s the Netflix media release.
Here’s their six-month 18,000+ row spreadsheet.
My take: the industry has always wanted more transparency from Netflix and I don’t think it’s a coincidence that this report comes on the heels on the writer and actor strikes. I would love to see someone take this information and cross-reference it with genres, formats and actors. Will other streamers follow with their data?