Courtney Sheehan, writing on The Independent, believes Art House Streaming Platforms [are] Uniquely Poised to Build Online Film Communities.
I’ve been thinking about curation and the mediascape. In the analogue era, the centralized control of media curated what we saw because its dissemination had gatekeepers. We couldn’t watch what wasn’t on offer. Contrast that with the digital era — we’re drowning in choice. Perhaps curation is one way to focus on quality.
Courtney’s article has three sections.
She begins with FilmStruck, a US-only collaboration between Turner Classic Movies and The Criterion Collection:
“The Criterion Channel features ongoing curated series like a short and feature pairing on Tuesdays and a Friday night double feature. Original content includes deep dives into film analysis, spotlights on art house theaters across the country, in-depth film introductions, new film commissions, and filmmaker interviews. By layering the viewing experience with additional content, the Criterion Channel hopes to invite viewers to sophisticated conversations about film.”
She then moves on to MUBI, an online streamer with a unique model: a new film is made available each day and no films stay up for more than 30 days:
“MUBI champions festival films that wouldn’t otherwise get distributed, and regularly mounts retrospectives. Another facet of MUBI’s strong brand is The Notebook, an online magazine that contextualizes its releases as well as providing general festival coverage and filmmaker interviews. Given the highly curated and diverse offerings on MUBI’s site, the company is confident in their continued ability to cut through the noise of limitless options to reach film lovers online.”
She concludes with social media by quoting Alece Oxendine, a digital distribution specialist, saying:
“‘Twitter is the rapid response, the stream of conscious thoughts about film. Facebook is more the share economy, everyone is sharing what they’re finding out. More context is provided on Facebook. Conversations are definitely happening on Reddit but it still feels new, which is crazy because as a platform it makes the most sense for community — the threads, the subthreads, you can get very, very granular where you’re just discussing film.'”
Interestingly, Courtney points out that “MUBI, Criterion, and IMDB have all shuttered their message boards and forums in recent years.” She also reports that MUBI offered 60-day free trials to the members of /r/truefilm on Reddit to bolster their audience.
My take: FilmStruck and MUBI both sound like digital versions of the repertory cinema chain I worked for in the early eighties, Festival Cinemas. They can provide needed context for viewers. Got to admit I have not explored Reddit in any depth. Interestingly, it’s purely text-based.