The Hollywood Reporter reports that China Shuts Down All Cinemas, Again.

Only two weeks ago it appeared China was gradually reopening some of its thousands of cinemas while maintaining strict physical distancing, among other health measures:

“‘To lower the risk of infection, cinemas should strictly implement epidemic prevention measures, and audiences are required to have their body temperature tested and present their health codes at entrance and wear masks during the show time,’ Yin Xin, spokeswoman for the Shanghai municipal government, told the state-backed news service Xinhua. Theaters also will be required to leave an empty seat between patrons in every direction.“

According to THR:

“The phased reopening of China’s vast network of 70,000 movie screens had promised a rare bright spot on the global distribution map, given that cinemas are shuttered in virtually every other major market around the globe, including North America, Europe, Japan and elsewhere. Beijing’s decision to reclose — or stay closed — was met with dismay by stakeholders throughout the Chinese industry.”

My take: hmm, okay, which is it? Either the authorities predict the pandemic is coming back, or patrons simply continued to stay home out of fear. Or it might be that having an empty cinema seat between everyone just doesn’t seem like much fun — might as well just stay home on the couch.