Jim Amos reports in Forbes about a Texas cinema chain and its quest to reinvent itself by reviving a blast from the past: the drive-in.

“[Last] weekend, Lone Star state-based EVO Entertainment debuted its drive-in concept at its multiplex in Schertz, Texas, providing movie fans an out-of-the-home outlet to watch recent Hollywood blockbusters. To say the first weekend was a success was an understatement as every show of ‘Spider-Man Homecoming’ since it opened on Friday has been sold out. In fact, every ticket through Tuesday has been sold and the theater is planning on adding additional showtimes later this week.”

“As to how it works from a technical aspect, the exterior wall of the theater was painted with high-gain white paint for increased visibility and sound is transmitted directly to each vehicle through AM/FM radios. Indoor rest rooms are available with sanitary and social distancing measures in place. Films begin at dusk and end in time to meet the local area’s 10 p.m. curfew restriction.”

UPDATE: they’ve been shut down, after their one and only weekend!

“Due to new shelter-in-place restrictions, we have been ordered by the City of Schertz to halt operation of the EVO Drive-In Experience.”

My take: gosh darn! Just when it looked like someone had come up with a safe way to watch movies out of your house by recreating a COVID-safe drive-in!