CineVic recently invited Maureen Bradley to speak about her micro-budget feature project, Two 4 One.

She’s cobbling the $250,000 budget together from a number of sources: the Telefilm Micro-Budget Program, the BC Arts Council, the Jim Murphy Filmmkakers Bursary, an IndieGoGo campaign and private sources, for a February 2014 shoot.

She’s blogging about the experience at microbudget.org where she gives a more detailed answer to one of my questions on Saturday.

Regarding this year’s Telefilm Micro-Budget Feature competiton, Maureen’s advice was: have a great story and really think through an innovative digital platform strategy.

My take: Thank you, Maureen, for sharing your knowledge and experience and — your insights! It occurs to me that Telefilm is in the business of making million-dollar movies, so they’re really taking a flyer with eight to ten projects for one million, and hoping that one breaks out. In the old model, a film’s profile was amassed through festival exposure, critical reviews and box office, to be augmented by media coverage as it worked its way through the standard windows. Today, a project’s profile starts with the first online exposure, carries on through the pre-production, crowd-funding, production and post-production stages and hopefully snowballs when more people can actually pay for it. The old model was mediated by distributors, whereas with the new model, the producer does it all. I foresee more creative cooperatives coming together: teams of producers, each specialized in different parts of the new paradigm — concept, marketing, social media, production, exploitation.