Microsoft is getting into Reality TV. Sort of.
The huge computer company has greenlit its first unscripted series for its Xbox platform, called Every Street Reunited, from Mandalay Sports Media, the US indie set up by Rain Man producer and La Dodgers owner Peter Guber, Smallville co-creator Mike Tollin and talent agency CAA.
“The show will focus on street soccer, with each half-hour episode shot in a different country — the U.S., Spain, Holland, France, Argentina, Brazil, Ghana, South Korea — featuring local, undiscovered soccer players across the globe.”
It is expected that the series will feature some type of global interactive component.
My take: the line between the TV and the console continues to blur as the boundary between passive content and live experience continues to shift.