Canada’s Independent Production Fund has just published the Guide to Web Series Best Practices.

In many ways, this 30-page PDF is a good primer for any digital production: web series, short or feature.

The dozen chapters range from financing, to working with micro-budget crews, to marketing and to distribution platforms.

The tone is even-handed and not sky’s-the-limit. A sample:

“Always think of your audience and what makes sense for them – will this be interesting for them? Will it be a positive addition to their overall consumption? Will they share it? If it doesn’t make sense and there isn’t a “yes” to these types of questions, it may not be a good use of your time, money and resources.”

My take: listen to this IPF advice; they fund web series!