‘International Digital Media Co-Production, A Guide for Canadian Companies’ commissioned by Interactive Ontario, is now available on the CMF Trends web site.
The guide is a survey of current best practices with a focus on Australia, France, Germany, New Zealand, United Kingdom and the European Union. It provides a detailed overview of the mediascape in each country and lists various funding sources.
The guide also suggests and discusses ten steps to finding an international partner for digital projects:
- Travel to Markets, Festivals and Conferences
- Develop Existing Relationships
- Look to potential U.S. partners
- Pursue distribution contacts
- Get help from the Embassies
- Don’t rush the relationship
- Research stakeholders
- Find the money first
- Meet producers when they come to Canada
- Think about more than money
My take: Thinking globally, acting locally makes sense in the digital realm. This guide illustrates some of the nitty gritty involved in making that a reality.