Category Archives: Funding

Victoria represents at Storyhive!

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Following up on my recent post about Storyhive, here’s a list of all the projects from Victoria, B.C.:

Best of luck, everyone!

My take: If you think of projects as stores, these would be funky shops in a fashion-forward mall. Indy films would be independent retailers. TV offerings would be chain stores. Hollywood fare would be big box stores. Ask yourself, where do you like to shop for your entertainment?

$60K up for a web series in BC or Alberta

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Storyhive is changing things up and looking for web series for its next round.

Season two is open to creators in Victoria, Vancouver, Calgary and Edmonton. Fifteen teams in each province will receive $10,000 to produce the pilot episode of their web series. One winner will be chosen and receive $50,000 funding for the remaining episodes. Everything gets streamed on TELUS Optik TV On Demand.

The deadline to submit is November 3, 2014. See the FAQ.

My take: this is a derivative of CineCoup, without the on-going missions. I think one of the most interesting aspects of Storyhive is the Creator Directory. This has a great potential to build collaborations between artists.

New International Digital Media Co-Production Guide

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‘International Digital Media Co-Production, A Guide for Canadian Companies’ commissioned by Interactive Ontario, is now available on the CMF Trends web site.

The guide is a survey of current best practices with a focus on Australia, France, Germany, New Zealand, United Kingdom and the European Union. It provides a detailed overview of the mediascape in each country and lists various funding sources.

The guide also suggests and discusses ten steps to finding an international partner for digital projects:

  1. Travel to Markets, Festivals and Conferences
  2. Develop Existing Relationships
  3. Look to potential U.S. partners
  4. Pursue distribution contacts
  5. Get help from the Embassies
  6. Don’t rush the relationship
  7. Research stakeholders
  8. Find the money first
  9. Meet producers when they come to Canada
  10. Think about more than money

My take: Thinking globally, acting locally makes sense in the digital realm. This guide illustrates some of the nitty gritty involved in making that a reality.

 

Rooster Teeth sets new high on Indiegogo

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Rooster Teeth just concluded the campaign for their first feature-length live action movie, Lazer Team, on Indiegogo, raising almost four times their initial goal.

At less than $20K short of $2,500,000, they’ve set a new record for crowd-funding on Indiegogo.

Over 37,000 contributors pledged an average of $66.15. The most popular perk was the $35 Blu Ray/DVD, claimed by 8,115 contributors. Twenty-seven funders earned various producer credits, donating $172,000.

Ever confident, Rooster Teeth is estimating delivery in March 2015.

Of note, only two film projects on Kickstarter have crowd-funded more: the Veronica Mars Movie Project and Zach Braff’s ‘Wish I Was Here.’

My take: way to go, Rooster Teeth! I remember the first episode of Red vs Blue as very engaging machinima.

UPDATE: Lazer Team still breaking records!

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With less than a week to go, Rooster Teeth’s Lazer Team Indiegogo crowd-funding campaign continues to smash records.

They are closing in on $2,000,000 and 300% of their original goal.

This represents over 28,000 backers and an average contribution of approximately $68.

Of note, RT has raised over $142K from 23 people who have earned various producer credits in return.

My take: Rooster Teeth initially decided to make this a Flexible Funding campaign (9% fees,) rather than the riskier Fixed Funding gamble (0%.) No matter, now that they’ve surpassed their goal, the fee for both models is 4%, and Indiegogo stands to make $80K!

Rooster Teeth breaks crowd-funding records!

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Rooster Teeth, the creative team behind Red vs Blue, has just set crowd-funding history.

Here’s the scenario:

“In the late 1970’s, the Search For Extraterrestrial Intelligence project received a one time signal from outer space. It looked exactly as theorists thought a communication from an alien civilization would — unfortunately it has never been decoded. Or so we were told. Unbeknownst to the general public the signal was translated and told us two things: 1. We are not alone. 2. The galaxy is a dangerous place. Our story is live action sci-fi comedy that takes place decades later in the aftermath of this event.”

Not bowled over? Well, these numbers certainly are impressive:

The ask: $650K. The project: a theatrical feature production.

The results:

  • $1,000,000 in two days.
  • Over 25,000 contributors.
  • $123,000 from 20 backers, rewarded with producer credits.
  • To date, over $1.7 million with more than 10 days to go!

See their campaign on Indiegogo.

My take: a popular franchise appeals to their fans to finance a very different product, with wildly successful results. Of course, it helps to have over 7.5 million subscribers on your Youtube channel.

California: a new studio and renewed tax credits

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Two new developments out of California recently:

As reported by Variety, the state Assembly has renewed the film and television tax credit scheme. No work yet on how much money will be allocated but big-budget features and TV series will now qualify.

“California’s current incentive program provides $100 million per year for tax credits, but that money is well short of demand. Proponents of expanding the program have often pointed to the need to at least be competitive with New York, which offers about $420 million per year in its program.”

As reported by Backstage, a new studio plans to make a dozen million dollar pictures each year.

“Thunder [Funder] plans to accept 500 submissions — which should consist of a sizzle reel, script, treatment, and, if possible, budget — per six-month period, of which 12 will be shortlisted. The studio’s lofty goal is to produce 12 of its 24 shortlisted projects each year. To put that in context, Disney released a dozen films in 2013.”

My take: California wants to keep more production in the state. Interestingly, these developments are at either end of the spectrum.

Crowdfunding campaign design tips

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Indiegogo has released a 30-page resource called ‘Crowdfunding for Film Handbook.’

Sections include:

Preparing your campaign
Creating your campaign
Launching your campaign – and keeping momentum
Wrapping it up
Dos and Don’ts

The insights are invaluable. For instance, have a $25 perk because that’s the most popular level. Also, consider your overall strategy:

“A key thing to remember is that you can always overfund, and many do! In fact, 89% of campaigns on Indiegogo do just that, and by an average of 30%. The philosophy is simple: “Shoot low, aim high” – set a goal at an achievable amount, look to hit that number in half the time, and then “aim high” and surpass it by the time the campaign closes.”

My take: download this and study it. The takeaways will save you time and money. And the price is right!

Lightning strikes twice in Victoria!

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Telefilm Canada has just released the results of their Micro-Budget Production Program competition for this year.

And the staggering news is that lightning has struck twice in Victoria, BC! (Three times if you include Maureen Bradley from last year.)

Congratulations to these winning teams:

  • The Devout, by Connor Gaston (director) and Daniel Hogg (producer)
  • Shadow in the Woods, by Jeremy Lutter (director and producer) and Robin Chan (producer)

Along with the other 13 winning teams, these filmmakers will share $1.5 million to produce their first features. That’s approximately $100K each.

My take: when CineVic was overlooked as one of the recommending partners last year, we lobbied to be included. So I feel very gratified now that Victoria has been so fortunate. You’re welcome, guys! (Disclosure: I sit on the CineVic Board of Directors.)

How to build a rabid crowd-funding audience

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Matthew Sherrington believes successful crowd-funding campaigns are all about winning.

Win-win — for both filmmakers and crowd-funders.

“A good fundraising story — and I mean your whole organisational story — needs to give the supporter the feeling they are the key to winning. You need to make supporters feel special. You need to help them know they make all the difference. You need them to know you can win, against all the odds, but that you need them on your team to do that.”

This is something to keep in mind when you pick your project, devise your pitch and design your perks.

My take: Sure, crowd-funding is about raising money. But more importantly, it’s about creating fans — fans who essentially buy tickets before your film is finished. Just as market research on titles and poster art drove Roger Corman’s decisions on what films to produce, your crowd-funders validate your project.