Category Archives: The Mediascape

Tips for Indie Filmmakers

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Suzette Brown shares in a guest blog on Women and Hollywood: How to Make a Movie on a $100K Budget.

“On the first feature I produced, I was told by the director, ‘There are three options — good, fast, or cheap — but you can only pick two.‘ As an independent filmmaker without the luxury of unlimited resources, I pick good and cheap every time. That doesn’t mean I don’t stick to my deadlines, but that I should take the time to do things right each step of the way.”

She then shares five tips for indie filmmakers:

  1. “Reverse Engineer. Encourage the writer and director to add elements we already have access to that are either discounted or free. No action-packed sequences, iconic locations, or other elements you cannot afford.
  2. Do a full breakdown of the script. How many different locations are there? How many cast members, crew members, props, vehicles, wardrobe?
  3. Get locations free. A great way to be efficient is to pick locations that are multi-purpose to be able to shoot two locations at one place in one day. Schedule around the locations first, lumping them together, minimizing company moves. This keeps shooting days and travel time down.
  4. Ask yourself what things can be borrowed, made, or repurposed. Take inventory of the equipment your team already has that can be borrowed before using a rental house. Set design and wardrobe is where creativity is paramount.
  5. Proper meals throughout filming are important. Before you begin principal photography, you should already have a list of your entire team’s dietary restrictions and preferences as well as what days they will be working. I love supporting family-owned businesses whenever I can. By working with a local restaurant, giving them our business for the duration of the shoot, I was able to obtain lower pricing and we were able to use them for our diner location in the script, another multi-purpose saving opportunity.”

She concludes with: “It’s vital that you control the things that you can control ahead of time so you can work around unexpected surprises. Proper planning will always be your budget’s best friend.”

My take: great advice! As to where to find $100,000, she didn’t say. But watching her trailer it seems like you just have to look in the right duffel bag!

Top Streamers in the US and Canada

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Following up on last week’s infographics illustrating the mediascape in the US and Canada, here are charts comparing the top streamers in both the US:

And Canada:

These are from the excellent streaming content search engine JustWatch.

My take: I can see that the two big incumbents in the US are losing market share, while new services are gaining. In Canada, one takeaway is that Crave is holding it’s own against Disney+. Also, where’s Gem?

The Mediascape in the US and Canada

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Recode publishes a fascinating chart of the media landscape in America.

What makes it so valuable is that a glance you can see which companies are in distribution, content or streaming video, their market capitalization, their subscribers, and their relationship to other companies.

(The one quibble I would make is that Netflix is also a content company.)

Marketing News Canada publishes a similar chart of the media landscape in Canada.

Take both charts with a grain of salt because things change all the time.

My take: wow, that’s the tallest graphic I’ve ever seen!

Apple sues filmmaker over trademark

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Apple has sued Ukrainian film director Vasyl Moskalenko, who wrote and directed the Kickstarter-backed action-comedy movie Apple-Man, for trademark infringement.

Apple’s claim is that there are “likelihood of confusion” and “dilution by blurring”.

Here’s the film’s trailer, shot in the director’s apartment during lockdown:

Folks with longer memories will remember that this is not the first time “Apple” has been involved in litigation over its name.

Way back in 1978, the Beatles sued Steve Jobs (really Apple Corps. vs. Apple Computer.) Apple Computer settled by paying the Beatles $80,000 and promising to stay out of the music business.

In 1991, after the integration of MIDI (remember the sosumi system sound?) Apple Computer paid another $26.5 million to Apple Corps.

Almost 30 years later, with the rise of iTunes, the two parties finally settled. From Wikipedia:

“As revealed on 5 February 2007, Apple Inc. and Apple Corps reached a settlement of their trademark dispute under which Apple Inc. will own all of the trademarks related to “Apple” and will license certain of those trademarks back to Apple Corps for their continued use. The settlement ends the ongoing trademark lawsuit between the companies, with each party bearing its own legal costs, and Apple Inc. will continue using its name and logos on iTunes. The settlement includes terms that are confidential, although newspaper accounts at the time stated that Apple Computer was buying out Apple Corps’ trademark rights for a total of $500 million.”

My take: still not sure anyone can own the trademark on a fruit. Apple, surely you recognize that Instant Karma‘s gonna get yah in the end! Come on Apple, grow up and just make a deal to license Apple-Man on Apple TV+.

Is streaming the only hope for independent film?

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Ryan Faughnder queries in the LA Times: “Is streaming the only hope for independent film?”

As the 2022 Sundance Film Festival goes virtual for a second year, Ryan reports:

“Film financier Jason Cloth, the Toronto-based chief executive of Creative Wealth Media, which works closely with Canadian production company Bron Studios, is now convinced that making small indie dramas for movie theaters is a sucker’s game:”

“I don’t think producers can look at these films as being theatrically released. Going forward, you’re going to have to look at these films as being produced for the streaming market. That’s the only market for them. I need to understand what everyone’s thinking in terms of exit before I’m comfortable putting up money. And now, I’m not all that comfortable seeing independent film pitched to me with a theatrical exit, and I’m quite vocal to people, telling them, ‘I think you’re delusional.’ And then they pull out films from three, four years ago, and say ‘Look at how they did.’ I’m like, ‘That was three, four years ago. This is a new world.’”

The pandemic is to blame for the art house audience abandoning theatres. The Quorum, Cultique, Fanthropology reveal in their report Exhibition At A Crossroads that viewers over 35 are the most reluctant to return, especially women.

My take: the other reasons, of course, are the rise of streaming, brought about by the digital evolution, and the corresponding splintering of audiences from one mass into many niches.

Peak TV continues up the peak in 2021

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Gavin Bridge writes on Variety that streaming has pushed Peak TV to new heights.

The main takeaways are:

  • 2021 saw a record number of original series
  • Streaming is now the platform with the largest number of original shows
  • Unscripted shows account for over half of all shows

He writes:

“There were 1,923 original series in 2021 released on broadcast TV, cable and streaming services, a new record high driven by the continued launch of streaming platforms like Discovery+ and expansions including Paramount+.”

He adds:

The “boom in streaming has been fueled by the cable networks themselves, as they move assets once meant for cable to new SVOD services. Discovery+ alone accounted for 169 shows this year, with SVODs connected to cable TV companies releasing a total of 459 originals on streaming in 2021.”

And: “Unscripted shows saw the greatest growth in 2021, up by 26% YoY and accounting for 61% of all originals.”

My take: Perhaps a little early — (Broadcast) TV is dead; long live (streaming) TV. One question is: who’s footing the bill? It used to be almost exclusively advertising. Have you noitced your streaming costs have gone up? There will be a shakeout, but I’m not sure when.

Samsung’s new Freestyle digital projector

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Samsung has just introduced a fantastic 1080p digital projector: the Freestyle.

Janko Roettgers of Protocol reports:

  • “The new Samsung Freestyle is a portable projector capable of projecting video from 30 inches to 100 inches. It offers access to the very same UI and apps as any of the company’s other 2022 smart TVs, but that’s pretty much where the similarities to a traditional TV end.
  • Weighing 830 grams, the Freestyle is designed for portability. “It’s about the same weight as a coconut or cauliflower,” Samsung Senior Director of Lifestyle TV Product Marketing Stephen Coppola told me recently. The projector can be powered via USB-C from a wall plug or external battery pack.
  • The Freestyle can be angled to use any free wall space as a screen, including the ceiling. It automatically calibrates the image to keep it in focus, level it and keystone it. “This is the magical feature on this device,” Coppola said.
  • The projector ships with a modified smart TV remote, but can also be controlled with voice commands via a far-field microphone after a voice assistant (Google, Alexa or Bixby) has been enabled.
  • The Freestyle ships with a lens cap that turns it into an ambient light projector, which is a pretty ingenious way of using a TV-like device for something that’s definitely not at all like a TV.
  • Later this year, Samsung wants to sell an optional light bulb socket adapter, further doubling down on this “my TV is a mood light in its spare time” idea.
  • There’s also a built-in speaker, which comes in handy in combination with far-field voice control. “There’ve been smart speakers, but never really a smart speaker with a 100-inch screen attached to it,” Coppola said.”

My take: I think the optional screw-in base is brilliant. Imagine using a goose-neck lamp in your living room to drive this! How long before they come up with a higher resolution? More uses:

Spider-Man: No Way Home bests 2021 Worldwide Box Office

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Spider-Man: No Way Home has won the 2021 Worldwide Box Office race, becoming the 12th highest-grossing film of all time.

The Numbers lays out the top five 2021 Worldwide Box Office takes:

  1. Spider-Man: No Way Home = $1,372,600,664
  2. Chang jin hu = $909,346,236 (China domestic release)
  3. Ni Hao, Li Huan Ying = $841,674,419 (China domestic release)
  4. No Time to Die = $770,937,747
  5. F9: The Fast Saga = $721,274,780

Not bad for a 60-year-old teenager.

My take: Funnily, it was just one month ago I blogged that No Time to Die had surpassed F9. And then Spider-Man: No Way Home earned almost as much as their combined takes, in a scant three weeks!

Screen tax credits are worth billions, but have a dark side too

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K.J. Yossman reports in Variety that Tax Breaks Resulted in $18 Billion Boost for U.K. Economy.

She writes:

“According to the British Film Institute report, titled “Screen Business,” every £1 of U.K. film tax relief generates £8.30 for the U.K. economy via direct spend on screen production (which has increased by 74% to £13.86 billion between 2017-19), local business and infrastructure growth, job opportunities, inward investment e.g. in studio space, exports of U.K. services and productions, travel, retail and tourism (Bath, for example, now offers a number of “Bridgerton” tours).”

The dark side?

“While the production boom is great news for the U.K. economy – the report found jobs have increased by 45% and almost £1 billion will be invested in production facilities since 2016 – it has had a knock-on effect on smaller production companies and indie film producers, who are struggling to source crew, space and even equipment. In turn, scarcity has unsurprisingly led to price inflation.”

My take: I would say the same thing has happened here in Victoria, BC.

Bond bests Dom

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After being delayed time and time again, No Time to Die has officially earned the most (non-Chinese) worldwide box office in 2021, surpassing F9.

Nicole Drum reports on Comicbook.com that “the chairman of MGM’s film group Michael De Luca and MGM Film Group President Pamela Abdy released a statement expressing how “thrilled” they are to see audiences returning to theaters as well as for the support for No Time To Die.”

“We are so thrilled to see audiences returning to theaters across the world and for their ongoing support of the theatrical experience. After a long delay, we are especially gratified to know No Time To Die has entertained so many moviegoers the world over. Along with our partners at Eon, Michael G. Wilson and Barbara Broccoli, all of us at MGM are grateful to the teams at Universal Pictures, United Artists Releasing, and in our own MGM territories for their tremendous efforts to cross this great milestone with No Time To Die. This achievement is a testament to Daniel Craig and the entire cast, as well as our director Cary Fukunaga, producers Michael and Barbara, and the crew for making an incredible film. We extend our thanks to our exhibitor and promotional partners for remaining steadfast in their support of the film.”

btw, Billie Eilish O’Connell and her brother Finneas Baird O’Connell won the Emmy for Best Song Written for Visual Media for the title tune:

My take: Got to say, I’m not surprised. After all, Bond is the longest running movie franchise with the fourth largest cumulative worldwide box office. And the music is killer.