In BC, Monkey Man had over 55% of the Canadian screenings, with Dune: Part Two pulling in over 40%. In other words, those two movies represented over 95% of the Canadian screenings in BC for the week of April 5-11, 2024.
Dune: Part Two was co-written and directed by Canadian Denis Villeneuve. It probably earns its maple leaf because the special effects were done by three Canadian companies:
Rodeo FX has studios in Montreal, Quebec City, and Toronto.
Yes, these are Canadian films in the sense that Canadians had a big hand in making them. Not sure they reflect the Canadian identity and experience though.
My take: I always watch the credits to the very end. It’s always worth the chuckle when a Canadian government logo scrolls by on a patently non-Canadian film. Canadian tax dollars at work!
“Based in Toronto, shy kids are a multimedia production company who utilized Sora for their short film about a balloon man. ‘We now have the ability to expand on stories we once thought impossible,’ shares the trio made up of Walter Woodman, Sidney Leeder and Patrick Cederberg. Walter, who directed Air Head, remarks that ‘as great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal. A new era of abstract expressionism.’ Speaking to the wider industry, ‘people from all over the world with stories ready to burst out of their chests finally have the opportunity to show the world what’s inside.'”
The BTS video is quite illustrative, as it does look like some post work was done on at least one clip:
I love this quote: “Sora is very much a slot machine as to what you get back.”
By the way, these are the folks behind 2013’s brilliant, genre-launching Noah (nsfw):
My take: sure, it’s not prime time yet, but Sora will only get better. Check out these other “text to video” tools on Future Tools. Oh, and I think the contrast in “air head” is too flat.
He begins with the admission that “Rolling Stone was able to review the irate messages via a Freedom of Information Act request.”
One wrote:
“Indecent Prime Time TV: There is no reason why a grown man will come to national television like a streaker and molest and abuse all the children who will hear and see this in TV and in the various media the following day. There is need for Cena and the Oscar organizers to be cancelled for promoting gratuitous and inappropriate nudity in such horrific levels that they deserve boycott in the first order.”
Another wrote:
“What more can I say….other than an undresses [sic] man coming out on stage with only and piece of paper covering his private parts! Do your job! Get this filth off our TVs!”
A third wrote:
“Double standards with nudity: John Cena’s almost-complete nudity during the Oscars on March 12th, 2024, was abhorrent. If that had been a woman, the world would have ended.”
Riley Utley reports on Cinemablend that the Academy specified that “a bulge cannot be showing, and you can’t show crack.”
He begins by stating: “Canada’s independent cinema industry is in crisis, its owners say, as they face mounting challenges from streaming services and restrictive Hollywood studio rules.”
It turns out that “rules imposed by major studios like Disney determine when and for how long they are able to screen certain big-ticket films.”
These are called “‘clean runs,’ when studios require an independent theatre to dedicate a screen to just one film for up to four weeks, even if the film stops drawing crowds after the first week. This can be especially frustrating for small-town theatres that only have one screen.”
And they can’t rent their theatre out during that time.
“They said if your door’s open, you’re showing our product.“
Another studio constraint is “zone provisions, which keep exhibitors from playing films that are screening at bigger nearby theatres.
By the time they’re allowed to screen some films, they could be streaming.
My take: could the studios and their distributors be actively trying to kill off independent cinemas? I doubt it. But small town cinemas are so much more than just Hollywood outposts; they are often the only local in-person cultural and artistic hub available to citizens.
He begins, “Back in November [2023,] Warner Bros. Discovery announced it was not planning to release “Coyote vs. Acme,” a hybrid animated and live-action comedy starring John Cena and Will Forte that had wrapped filming a year earlier.”
He explores the reasons behind spending $70M, $90M and $40M and then shelving movies rather than releasing them to the public:
Money: “Hollywood financial experts say that when studios scrap finished projects the decision usually comes down to money.”
New Directions: “Abandoning a project may also reflect the shifting priorities of a studio.”
He concludes, “Though it may make financial sense for a studio to abandon a film, that argument may prove little comfort to the movie’s cast and crew or the fans eagerly awaiting its release.”
My take: Here’s his description of the cancelled movie: “Based on a satirical New Yorker piece, the movie followed Wile E. Coyote as he sued the Acme company after its products again and again fail to help him catch the elusive Road Runner.” That sounds hilarious! I’d watch that. And it seems cruel to green light a movie, get folks to spend years of time and effort working on it and then pull the rug out from under everything. Beep! Beep!
He begins, “This morning, a really lovely NFS reader reached out to me and wanted my opinion on a program called ScriptReader.AI, which charges $10 for a complete screenplay breakdown.”
He uploads one of his scripts and in two hours gets extensive coverage. It appears the AI’s method is to rate each scene and then average the scores. His script gets a “Recommend.”
However, Jason is not impressed. He concludes:
“Computers cannot think and feel. They have zero sense of nuance. And you cannot take their coverage seriously. No matter how nice it is. AI coverage is worthless!”
My take: the ScriptReader.ai website woefully undersells its capabilities. It certainly looks sketchy. But you can test out three scenes for free.
And then there’s a link in the top right corner of the website labelled “SHALL WE PLAY A GAME?_” I recognized this as a reference to WarGames in which Matthew Broderick unwittingly provokes WWIII.
With some trepidation, I clicked on the link.
This brought me to a page titled “SceneProv_” with two modes, Fun and Training.
I decided to have some fun and generate a scene for a RomCom. The AI, suddenly my writing partner, set the scene and populated it with two characters. My interactions are bolded.
“Genre selected: romance
INT. COFFEE SHOP – DAY
JEN sits at a table with a book, sipping on her latte. She notices AIDEN walk in and their eyes meet.
JEN:
(smiling)
Hey!
AIDEN:
(nervously)
Hi! Can I sit here?
JEN:
(surprised)
Uh, sure!
AIDEN sits across from Jen and they strike up a conversation.
AIDEN: I noticed you’re reading “Do Androids Dream of Sheep?”.
JEN: Yup. It’s my favourite book.
Her eyes glitch.
AIDEN: Do you want to go back to my place?
JEN:
(surprised)
Excuse me?
AIDEN:
(smiling)
Not like that. I have a first edition copy of that book. I’d love to show it to you.
JEN:
(relieved)
Oh, sure. That sounds great.
INT. AIDEN’S PLACE – NIGHT
Aiden and Jen are sitting on the couch, looking at the first edition. Her eyes glitch again.
AIDEN Jen, why do your eyes “glitch?”
JEN What do you mean?
AIDEN Well, every once in a while they kinda spark.
Are you hiding something from me?
Jen looks at Aiden angrily and stands up quickly.
JEN:
(angrily)
No, I’m not hiding anything! It’s just a glitch in my synthetic retinas. I’m an android.
AIDEN:
(surprised)
An android? I had no idea.
JEN:
(sadly)
I know, it’s not exactly a desirable trait in the dating world.
AIDEN:
(smiling)
Well, I’m not like most guys. I think it’s pretty cool, to be honest.
Jen’s eyes glitch again, this time in surprise.
JEN:
(surprised)
Really?
AIDEN:
(nodding)
Really. Plus, I always thought I’d make a great cyborg myself.
Jen smiles and takes Aiden’s hand, feeling grateful for the first time to have found someone who accepts her for who she really is.
They continue to look at the book, their fingers touching.
Aiden turns to Jen, looking into her eyes.
AIDEN:
(softly)
You know, I may not be able to dream like you do, but
I have a feeling this is the beginning of something special.
JEN:
(smiling)
I have that feeling, too.
They lean in and share a kiss, the start of their unconventional love story.”
And then it rated “our” scene a B+. This AI passes the Turing Test for sure.
“Jason Reitman has gathered more than two dozen filmmakers to help acquire Westwood’s historic Village Theater, which will program first-run and repertory programming.”
The 36 investors include:
JJ Abrams
Judd Apatow
Damien Chazelle
Chris Columbus
Ryan Coogler
Bradley Cooper
Alfonso Cuarón
Jonathan Dayton
Guillermo del Toro
Valerie Faris
Hannah Fidell
Alejandro González Iñárritu
James Gunn
Sian Heder
Rian Johnson
Gil Kenan
Karyn Kusama
Justin Lin
Phil Lord
David Lowery
Christopher McQuarrie
Chris Miller
Christopher Nolan
Alexander Payne
Todd Phillips
Gina Prince-Bythewood
Jason Reitman
Jay Roach
Seth Rogen
Emma Seligman
Brad Silberling
Steven Spielberg
Emma Thomas
Denis Villeneuve
Lulu Wang
Chloé Zhao
“The Fox Village, built in 1930, has hosted hundreds of premieres over the past 90 years, including Reitman’s own “Juno,” “Licorice Pizza” and many others…. The distinctive Spanish mission revival-style building is topped by a 170-foot neon-lit tower, making it a beacon for filmgoers on the Westside of Los Angeles.”
The inevitability of script-to-screen technology is closer than ever.
OpenAI released test footage and announced, “Introducing Sora, our text-to-video model. All the clips in this video were generated directly by Sora without modification. Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.”
“Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world.”
“The model has a deep understanding of language, enabling it to accurately interpret prompts and generate compelling characters that express vibrant emotions. Sora can also create multiple shots within a single generated video that accurately persist characters and visual style.”
Beyond text-to-video, “Sora can also be prompted with other inputs, such as pre-existing images or video. This capability enables Sora to perform a wide range of image and video editing tasks — creating perfectly looping video, animating static images, extending videos forwards or backwards in time, etc.”
Sora can even replace the whole background in a video: “Diffusion models have enabled a plethora of methods for editing images and videos from text prompts…. One of these methods, SDEdit,32… enables Sora to transform the styles and environments of input videos zero-shot.”
My take: this is powerful stuff! Workers in media industries might want to start thinking about diversifying their skills….
The study, by ERm Research, provides an “understanding of overall consumption patterns, media sources used by audiences, their decision-making process, genre preferences, barriers to watching more movies, and their theatrical moviegoing habits, as well as perceptions of Canadian content.” The study contacted 2,200 feature film consumers in Canada from September 17 to October 2, 2023.
Three of the report’s findings:
95% of Canadians aged 18+ have seen one or more feature films in the past year, with nearly three-quarters seeing a movie in theatres.
Paid streaming accounts for 54% of all feature film consumption. Around nine in ten movie consumers use at least one streaming service, with most accessing multiple.
French Canadian movie watchers are more inclined to see Canadian content theatrically and generally have a higher opinion of Canadian films.
Some things that stood out to me:
55% of the audience on opening nights are under the age of 35 whereas by the second week 50% of the audience is 45 or older. (Page 33.)
Canadian moviegoers see on average only 1.4 feature films annually. (Page 38.)
The top five streamers in Canada are Netflix (67%,) Amazon Prime (50%,) Disney+ (39%,) Crave (21%) and Apple TV+ (12%.) (Page 35.)
My take: not very encouraging. I think we need to take our cue from the Quebecois who see (and like) more Canadian films. Why is that? The obvious answer is that they’re watching French-language films, fare that Hollywood is not producing. A more nuanced answer is that they’re watching films that reflect life in their province. Unfortunately, because Canadian movies have highly limited access to cinema screens in the rest of Canada, Canadians outside of Quebec don’t have that luxury.
