On September 29, 2023, co-founder Matthew Buchanan of Letterboxd announced, “we have accepted an offer for Tiny to acquire a 60 percent stake in Letterboxd, securing the platform’s future as an independently run company and part of the Tiny stable.”
Matthew elaborates:
“Something else that began around this time, courtesy of Tumblr’s flourishing design community, was my friendship with Andrew Wilkinson and his brother Will, both involved with MetaLab. There was no-one paying attention to the design scene at that time who wasn’t aware of their digital agency in Victoria and the quality of work it was delivering. We first met in person at XOXO in Portland, then kept in touch, as we both continued to build: us with our studio and Letterboxd, and Andrew with MetaLab and then Tiny, which acquires and supports great, creative businesses.”
Flawless AI‘s tools include TrueSync that can be used to replace dialogue or even change the spoken language, all the while preserving correct mouth and lip movement.
Other Flawless AI tools include: AI Reshoot (“‘allows you to make dialogue changes, synchronizing the on-screen actors mouths to the new lines, without needing to go back to set”) and DeepEditor (“enables filmmakers to edit and transfer an actor’s performance from one shot, to another, even if the shots were filmed from different angles.”)
My take: this is powerful technology but not sure how I feel about Robert De Niro’s face speaking in German, German that some other actor is speaking. (Of course, the next iteration of this tech is to voice clone and use that to speak in German. But now we’re really offside.)
“Blackmagic Camera unlocks the power of your iPhone by adding Blackmagic’s digital film camera controls and image processing! Now you can create the same cinematic ‘look’ as Hollywood feature films. You get the same intuitive and user friendly interface as Blackmagic Design’s award winning cameras. It’s just like using a professional digital film camera! You can adjust settings such as frame rate, shutter angle, white balance and ISO all in a single tap. Or, record directly to Blackmagic Cloud in industry standard 10-bit Apple ProRes files up to 4K! Recording to Blackmagic Cloud Storage lets you collaborate on DaVinci Resolve projects with editors anywhere in the world, all at the same time!”
My take:Grant Petty mentions how multiple filmers at “protests” in this update could use Blackmagic Cameras on their iPhones and work with an editor to create almost instant news stories; I think this technique could also be used during concerts as well.
Kofi points out: “Beyond his acting, Ryan Reynolds has made a name for himself as one of the most media-savvy modern-day moguls. In addition to Aviation Gin, Reynolds also has his Mint Mobile venture; the Canadian wealth management service Wealthsimple; tech ventures Nuvei and 1Password; production and marketing venture Maximum Effort, and sports ventures including stakes in F1 team Alpine and England’s Wrexham AFC soccer team (which is also the subject of his hit docu-series). Reynolds is also pursuing a bid for Canada’s Ottawa Senators NHL team, and their stadium, the Tire Centre. Reynolds’ wife, actress Blake Lively, is similarly branching out as a mogul, launching her own line of sparkling non-alcoholic cocktail mixers, Betty Buzz.”
Here’s the transcript, delivered as only Ryan Reynolds can:
“It’s nearly fall, which means the entire universe will once again be losing its mind for pumpkin spice. Well, not at Aviation. Not on my watch. Let’s make a Negroni.
First, take one part each of Bitter Red Liqueur and Sweet Vermouth. Pour over ice. Take a pumpkin spiced cinnamon stick and shove it right up your [BLEEP].
Then, we add one part Aviation American Gin. And stir.
Then while stirring, we’re going to take a moment to ponder, why it is, that once a year for two or three months, we lose our [BLEEP] mind over pumpkin spice. What the [BLEEP] are we doing, people? I’m not sending my kids off to school with a [BLEEP] cumin yogurt in their lun…
Next, we’re going to garnish with an orange peel, delicious orange fruit, and enjoy a real drink. [BLEEP] you pumpkin spice, it’s Negroni week.
(credits)
It’s come to my attention that pumpkin spice has quite a lot of fans, and a powerful political lobby. So, on behalf of Aviation American Gin, its parent company Diageo, we’d like to wholesale apologize for our previous commercial.
Help me.”
Streaming: “Acquired content was the stand-out for the month. Suits… set new viewing records for an acquired title, amassing almost 18 billion minutes. In aggregate, the heavy viewing levels pushed streaming’s share of TV to 38.7%, a new record, with Amazon Prime Video, Netflix and YouTube all hitting all-time highs.”
Broadcast: “Drama remained the most watched category, capturing 25.7% of viewing. Overall, total broadcast viewing was down 3.6% to finish the month at 20% of TV, representing a new low.”
Cable: “Cable viewing slipped as well, losing a full share point to capture 29.6% of TV in July. Feature film was the only genre to see a rise in viewership (0.5%).”
Other includes video on demand (VOD), audio streaming, video gaming, as well as Blu-ray/DVD playback.
My take: According to Nielsen, Broadcast and Cable TV viewing totalled 49.6% or just less than half. Of course, when the NFL and the NHL roar back in the Fall, these numbers will increase. But still….
“Sony Pictures Technologies has unveiled its latest developments in real-time game engine technology with this new proof-of-concept project…. Its “cameraless” virtual production style… intends to allow developers to use this real-time game engine to produce a scene live on a motion capture set.”
Jason Reitman, who wrote and directed the two-minute scene in one day, says:
“I love filmmaking in real places with real actors. So for me, this is not a substitute. If I were to make Juno again today, I would make Juno exactly the same way. What I see here, what thrills me, is if I wanted to make a movie like Juno that took place in ancient Rome, I wouldn’t be able to do that because it would cost $200 million to make Juno. And that’s not cost effective. There’s no studio who would sign up for that. You can make Ghostbusters for a lot of money, but you can’t make an independent film in an unexpected location. You can’t make an independent film underwater, on the moon or, you know, a thousand years ago or into the future, and what thrills me about it is the possibility of independent filmmakers who want to tell their kind of stories, but in environments that they don’t have access to with characters that they don’t have access to, and the possibility of getting a whole new wave of stories that you could read in a book, but you would never actually get in a film.”
My take: While I agree with Jason Reitman that this technology is promising, I think their finished scene is underwhelming. It’s just not believable. For instance, the folks on the sidewalks are obviously from a video game. The traffic is not real world either. And the actor is not human; he’s a marshmallow! However, this might be where superhero comic book movies are going: totally computer-generated, with the faces of the stars composited onto the quasi-lifelike animation. (My nightmare situation: those faces and voices are AI generated from scans and recordings!)
“TikTok, YouTube Shorts and Instagram Reels have taken over the internet and completely changed how we view content by spreading short form content and videos everywhere. But… they are already failing. Meanwhile, long form content is having a renaissance. There is a way to save our brains from frying off retention hacks and that is… joining forces.”
Link long and short content in a meaningful way, so that shorts lead to more in-depth media
Change what the algorithm optimizes for, to packages of both short and corresponding longer media
Allow creators to build real businesses, so they can live meaningful lives and still contribute to society.
Well worth 15 minutes!
My take: Fascinating! I will admit to wasting hours of time scrolling through short form content and I detest the “endless scroll” design of modern media apps. I like that Enrico links the rise in short form content with the rise in the sheer number of videos, suggesting that this is merely a solution to discoverability.
“It’s not every day that a $15 million movie, released by an independent producer, and paid for at least in part through crowdfunding, can climb to the top of the box office charts. And yet, that’s exactly the fate that’s greeted Angel Studios’ Sound Of Freedom, which has just passed the $100 million mark after just three weeks in theaters, making it the most successful independent film of 2023 by a country mile.”
My take: you would think a movie about child trafficking would be a tough sell. Faith-based Angel Studios created a community of motivated producers who greenlit this project. It then developed a Pay It Forward scheme allowing people to buy free tickets for others. Both raised money and created invested promoters. The power of community!
“On July 13, SAG-AFTRA, led by president Fran Drescher, called the union’s first strike against film and television companies in 43 years. Combined with Hollywood writers ongoing strike, the work stoppage — applying to 160,000 members, from actors to singers to dancers — marks the first simultaneous strike by the two unions since 1960, in a sign of an industry in tumult.”
In a redefined industry that now embraces streaming, the issues are pay, residuals, benefits and — AI.
“During the 2023 round of negotiations, the union has been seeking to codify consent and compensation terms for performers when their work is ingested into AI technology, and create guardrails around potential uses. The AMPTP said it offered a ‘groundbreaking AI proposal which protects performers’ digital likenesses, including a requirement for performer’s consent for the creation and use of digital replicas or for digital alterations of a performance.’ Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator and national executive director, on July 13 denounced the proposal for only paying background performers for one day of work in exchange for the rights to their digital likeness ‘for the rest of eternity with no compensation.’ He added, ‘If you think that’s a groundbreaking proposal, I suggest you think again.'”
USC history professor Steve Ross, who studies entertainment labour, says this time there’s an “existential threat to writers and potentially to actors. This is no longer just about improving your wages and your benefits. This is about keeping your job in the future.”
