UST stands for Ultra Short Throw

Chinese XGIMI has released Aura, a 4K Ultra Short Throw Laser Projector.

Claiming “Your Next (150″!) TV is Not a TV” they state:

“Simply put, AURA revolutionizes the home cinematic experience. This space-saving, stylish laser projector utilizes a laser-powered UST projection 17.3” from any wall, remarkable 4K UHD resolution, and insanely bright 2400 ANSI lumens to provide you a luxurious TV-like experience — without the TV.”

Buy it here: https://ca.xgimi.com/products/aura for only $4K!

My take: Hmm. If you have a spare four grand in your pocket, would you replace your current TV with this, or jet off to Mexico for an all-inclusive holiday? This unit sounds nice, but I’d have to see it in person to judge how large the picture is, and how bright it is in daylight — I’d want to be able to use it without having to close the curtains at noon.