Adrian Curry of Notebook on Mubi recently picked his choices for the best movie posters of last year.

He lists ten fascinating works for films you probably haven’t heard of and comments:

“Smaller films — indie, foreign-language, documentaries — not only need the extra attention that a great poster can provide, but also more creative risks can be taken in marketing them.”

My favourite poster of these is for the documentary Obit — perhaps because of its print heritage which reminds me of my graphic design and magazine work.

My take: I’m not really sure where you might actually see these posters except as one-sheets inside multiplexes, but most of these films would probably never play there. Nevertheless, the take-away is that every film needs a graphic identity which contributes to its brand. Check out these Netflix notes on their A-B testing.