A recent study refutes the common belief in Hollywood that women are not bankable.

By cross-referencing box office numbers with the Bechdel Test, Walt Hickey at FiveThirtyEight has proven that films with two women that talk to each other about something other than men make more money than those that don’t.

“The total median gross return on investment for a film that passed the Bechdel test was $2.68 for each dollar spent. The total median gross return on investment for films that failed was only $2.45 for each dollar spent. And while this might be a side effect of films with lower budgets tending to have higher returns on investment than films with higher budgets, it’s still a strong indicator that films with women in somewhat prominent roles are performing well.”

Although the article is long, it makes very interesting reading.

My take: Why consistently ignore half your audience?