The Creative Class

Mike Bielenberg of MusicRevolution has posted twice this year on The Creative Class.

In April, he introduced ‘my group of people’ — ‘people from whom original thought constantly emanates‘ — whose job is to be creative and innovative or use information to solve problems.

From Wikipedia:

“The Creative Class is a posited socioeconomic class identified by American economist and social scientist Richard Florida, a professor and head of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto.”

In his July post, Mike reports on the job growth of the creative class in the United Kingdom between 2011 and 2013.

Analyzing data from the Office for National Statistics, he concludes:

“Information technology outpaced every category in terms of volume…. With concert ticket prices at an all time high, live music must be the primary economic driver behind the growth in music…. Nobody reads books or goes to museums anymore; because that would require the slow, meaningful absorption of text that isn’t floating on a screen with music blaring underneath. Who’s got time?”

Ultimately he’s encouraged because the ‘creative thought pie’ is not finite and will never stop growing.

My take: I think the denizens of today’s creative class are the modern equivalent of the artisans of the analogue age. In the past, you had a patron, a shop or gallery representation. Now, geography is less restrictive and digital production potentially allows for unlimited duplication. Your reach is global, but so is your competition. Looking forward to Mike’s next post on the creative class.