Dawn C. Chmielewski, writing on Deadline Hollywood, reports that a Blockchain Network is coming to Hollywood.

“Veteran entertainment industry marketer Amorette Jones joined with technologist Matej Boda to build a blockchain-based platform for the film industry. Their new venture, Treeti, would seek to harness the disruptive power of blockchain to create a new way for filmmakers to distribute and monetize their creative projects.”

Amorette Jones has a long history in Hollywood and can claim to have made the first big splash online with marketing for The Blair Witch Project.

Treeti.com is short on details right now. Their promise to creators is:

“Our platform is designed to make it easier to distribute, market, and monetize your content with an engaged global audience. Sophisticated data connects you to fans who are most eager to discover and promote your content.”

My take: I so want this to take off. There is tons of potential in the blockchain. Unfortunately crypto-currencies are giving it a bad name right now.