CineCoup just went live and you should care.

I blogged about CineCoup.com last November and last week it opened to the public with 90 projects, each vying for $1,000,000 and guaranteed screenings at Cineplex.

CineCoup is applying the tech accelerator model to film-making in Canada. Over the next three months, they’ll be challenging the teams to complete a number of ‘missions’ which the public will then rate.

That’s right — you’ll decide the fate of the filmmakers.

This is a fresh model for film financing in Canada. Other than direct crowd-funding, I don’t know of anything else here that shifts the power from industry insiders to the general public. After all, why not ask the audience directly what it wants to see, rather than leaving that decision to committee after committee?

My take: Sign up! Visit CineCoup often. Watch and rate the trailers. Add projects to your watch lists. Follow along for the next few months. Get involved.

Disclosure: I’m providing some production management services to Transmission by Tyler Moore and Clay Bartel.