Nick Fortugno, CCO & Co-Founder at Playmatics, and Lance Weiler, Director at Columbia University Digital Storytelling Lab, recently presented at Power to the Pixel, in London, England.

Nick began by reading a manifesto of sorts that concluded with:

“I stand here with the resolve that this is an amazing time to be a storyteller and we collectively hold a unique opportunity to innovate the industry we would like to see.”

They reiterated the necessity of story at the heart of innovation and then led the audience/collaborators in a story/creation of Sherlock Holmes & the Internet of Things.

The session was recorded: the pair present for the first half of the video and then launch into the simulation/group activity at 16:30.

Read about it on Hackpad.

My take: this seems to me to be an elaborate improv game. More of a parlour entertainment than a sit-back experience. I think that’s their point — the definition of media and audience is expanding.