Telefilm Canada has just released its new 2022-2024 Corporate Plan.

“These strategic priorities are guided by Telefilm’s determination to provide a public service that reflects Canada in all its diversity. To this end, Telefilm will introduce nine initiatives in the coming months.”

The nine initiatives are:

1. Evolve our funding allocation approach by delivering a continuum of success for filmmakers, by increasing access for underrepresented groups and by enabling eco-responsible productions.
2. Act as a partner and ally on equity, diversity and inclusion (EDI), and eco-responsibility by adopting an evidence-based approach to our funding and corporate decisions.
3. Promote Canada’s unique creative voices and initiatives that set the example for a sustainable and inclusive screen-based industry.
4. Empower Telefilm’s teams and encourage internal growth and development.
5. Streamline our programs and processes to avoid red tape, ensure a simplified workflow, improve our services, and consolidate our partnership with the Canada Media Fund.
6. Develop and maintain user-friendly tools and systems that optimize data management.
7. Build on the trust achieved with the government to solidify the increase in our funding.
8. Develop relationships with public and private partners to create synergy and attract additional sources of funding.
9. Attract donations for the Talent Fund.

In the “Performance Indicators” section, Telefilm proposes to invest in:

• 34 Projects with production budgets greater than $3.5 million (61% of funds)
• 38 Projects with production budgets of less than $3.5 million (28% of funds)
• 27 Theatrical Documentaries (6% of funds)
• 15 Talent to Watch micro-budget features (4% of funds)

Telefilm also commits to:

• 50% gender parity for women in the role of Producer, Director, Writer
• At least 16 projects with “a Black or people of colour” key creative
• $4 million to Indigenous stream projects
• 33% French-language funding
• 20 co-productions.

Read the PDF here.

My take: With a budget of $188 million, it works out to about $5 per person in Canada. Not a bad deal.