Netflix continues to expand

Netflix continues its expansive plans.

BuzzFeed reports the SVOD (subscription video-on-demand) giant will spend $6 billion on content this year, in the process creating 1,000 hours of original shows.

Meanwhile Esquire reports that the streaming service has made a deal with iPic Cinemas of New York and Los Angeles to screen 10 of their original motion pictures in their theatres, on the same day the flicks debut online. Speculation is that Netflix wants to take home an Oscar, to join their many Emmy award wins, because to be eligible a film must have played at least one week in both cities.

Meanwhile, some filmmakers are turning their backs on Hollywood and making multiple-picture deals with Netflix instead. For instance, IndieWire reports that Mark Duplass‘s “latest film, the romantic drama ‘Blue Jay,’ was financed by Netflix without the company even seeing a script. Instead, Duplass wrote a 10-page outline that allowed for significant improvisation during shooting.”

My take: I wonder how big Netflix needs to get before U.S. antitrust concerns arise. It was less than 70 years ago when the Paramount Decision decreed that vertically-integrated movie studios needed to divest their theatres, as this had created an oligopoly.