Exhibition release strategies continue to evolve

Travis Clark reports on Business Insider that Disney will debut Pixar’s ‘Soul’ on Disney Plus, at no extra charge.

“Another major movie was taken off of the theatrical release calendar as theater chains like Regal and Cineworld shut down again in the US and UK last week. On Thursday, Disney announced that its upcoming Pixar movie, ‘Soul,’ would debut on its streaming service Disney Plus on December 25 and, unlike ‘Mulan,’ would be available to subscribers at no additional cost. This isn’t the first movie intended for theaters that Disney has released straight to Disney Plus during the pandemic, others being ‘Artemis Fowl’ and ‘The One and Only Ivan.’ But ‘Soul’ is different because Disney seemed to be committing to a theatrical release until Regal and Cineworld closed again.”

This is a departure from their ‘Mulan’ strategy that required Disney Plus subscribers to pony up an extra $29.99.

In addition, Drew Dietsch reports on Giant Freakin Robot that Disney has reorganized its corporate structure and vaulted streaming to the top:

“There was some important and potentially game-changing language buried in the press release: ‘Under the new structure, the Company’s three content groups will be responsible and accountable for producing and delivering content for theatrical, linear and streaming, with the primary focus being the Company’s streaming services.’ Yes, Disney has officially announced that streaming content is going to be their primary focus going forward.

Drew wonders: “If 2021 has the Mouse house focusing on streaming, it could spell certain doom for the big movie theater chains. And maybe that will present an opportunity for Disney to swoop in and buy one of these chains. If that happens, who even knows what the future of movie exhibition will look like.”

One person who is dismayed by that possibility is film director Patty JenkinsLisa Richwine of Reuters UK reports that “Jenkins is among dozens of top Hollywood directors appealing to the U.S. government to provide a financial lifeline to cinemas. Without it, she warned, the century-old tradition of going to the movies could disappear from American culture.”

She quotes Jenkins lamenting about the closure of movie theatres:

“If we shut this down, this will not be a reversible process. We could lose movie theater-going forever. It could be the kind of thing that happened to the music industry where you could crumble the entire industry by making it something that can’t be profitable. I don’t think any of us want to live in a world where the only option is to take your kids to watch a movie in your own living room, and not have a place to go for a date.”

Nevertheless, Liana Keane reports that Jenkin’s Wonder Woman 1984 Will Go Direct To Streaming. She says:

“Warner Bros and most of Hollywood’s other major studios just announced that pretty much every big blockbuster movie left with a 2020 release date has now been delayed. The only notable exception to this massive movement of movie release dates is Wonder Woman 1984. There’s been no official announcement about any change in that movie’s release, even though the studio in charge of it, Warner Bros., announced they’re delaying everything else they had on the schedule. You haven’t heard anything about Wonder Woman 1984 being delayed for one very good reason: Warner Bros. is planning to stream it. There have been rumors for months now that WB has specifically pondered releasing Wonder Woman 1984 direct to streaming platforms and now according to my source it’s going to happen.  This is a source I’ve known for a long time and while they haven’t given me a scoop recently, they’ve been straight up with me in the past.  Still, I only have one source on this so as always any time any news item only has one source, take it with a grain of salt. My source tells me that Warner Bros. is sticking with Wonder Woman 1984’s current December 25, 2020 release date because they feel they no longer have any choice but to start releasing their movies on streaming.”

WW84 has been delayed three times and was scheduled to be released theatrically on December 25. Perhaps it will become a major day-and-date release, opening everywhere at once.

My take: Christmas Day has historically been the busiest day of the year for cinemas. But it looks like the Covid Grinch has other plans. My prediction for 2021 is that all film theatre chains will see a change of ownership to the largest streaming companies: Disney Plus, Amazon and Netflix. Imagine if your Amazon Prime membership got you free delivery, free Prime Video and free admission to the local Prime Movie Multiplex? Maybe now is the time to buy popcorn futures?