Netflix Canada raises prices amid more competition

Barely a year after it raised prices, Netflix is doing it again.

Netflix vs. Amazon Prime vs. Hulu Plus

The CBC reports that the streaming juggernaut will be upping prices by $1 or $3 per month, depending on the plan.

According to the CBC:

“Netflix says the move will help fund upcoming TV series and films as well as overall improvements to the Netflix platform.”

Recently, Bell Media doubled the price of its Crave streaming service to $19.98, now including Hollywood movies and HBO.

Emphasizing the shift to cord cutting, the CBC claims:

“Bell’s move marks the first time Canadians will be able to legally obtain new HBO shows without a cable television subscription.”

Also, on the horizon is the revamped Criterion Channel that…

“…will be picking up where the old service left off, programming director spotlights and actor retrospectives featuring major Hollywood and international classics and hard-to-find discoveries from around the world, complete with special features like commentaries, behind-the-scenes footage, and original documentaries. We will continue with our guest programmer series, Adventures in Moviegoing. Our regular series like Art-House America, Split Screen, and Meet the Filmmakers, and our Ten Minutes or Less section will all live on, along with Tuesday’s Short + Feature and the Friday Night Double Feature, and of course our monthly fifteen-minute film school, Observations on Film Art.”

For less than Netflix.

My take: Also in the wings are Disney’s standalone streaming service and Apple’s rumoured content hub. Obviously, it will get expensive to sign up for every streaming service out there. What will differentiate them? Ease of use, codec efficiency and, mainly, content exclusivity. 2019 will be the year the media landscape fractures into specialty outlets. Gone will be any semblance of one service for all audiences.