Insta360 has released the world’s smallest action camera, the GO. It is so small it’s potentially a choking hazard.

They call it the “20 gram steady cam.”

Here are some specs:

• Standard, Interval Shooting, Timelapse, Hyperlapse, and Slow Motion modes
• 8GB of on-board storage
• iPhone or Android Connections
•  IPX4 water-resistant
• Charge Time: GO: approx. 20min, Charger Case: approx. 1hr
• .Mp4 files exported via app at 1080@25fps; Timelapse and Hyperlapse at 1080@30fps;  Slow Motion: 1600×900@100fps and output at 1600×900@30fps

Some sample footage:

See some product reviews.

You can buy it now for $270 in Canada.

My take: this is too cool! My favourite features are the slow motion and the barrel roll you can add in post. This technology sparks lots of storytelling ideas!