Michael Korican Thinks

Thoughts on Independent Filmmaking and the Emerging Economic System

Indie Koala shows the way

Posted on February 5, 2014 by Michael Korican

From Canada’s capital comes a bold adventure in indie self-distribution.

“We are three Ottawa independent filmmakers who are passionate about making, watching and promoting indie films and indie filmmaking and we started this service in April 2013 because we couldn’t find a site that was artist-run and was a one-stop-shop for local independent content.”

Taking their cue from the belief ‘Think Global, Act Local,’ three Ottawa filmmakers have created an online exhibition space for independent films, boot-strapping VimeoPro‘s pay-to-rent capability.

Nevertheless, the majority of their shorts are free to watch.

My take: kudos for b(r)anding together!

One reason to choose Indiegogo: Outpost

Posted on January 29, 2014 by Michael Korican

Indiegogo has recently broadened the crowd-funding landscape by promising to allow producers to host their campaigns on their own websites.

It’s called Indiegogo Outpost.

You’ll be able to mirror your campaign in two places: on Indiegogo and on your own website.

Here’s a high-profile example: Matthew Arnold and Freddie Wong’s Video Game High School Season 3 on Indiegogo and at Rocket Jump.

My take: if you have a well-trafficked website, it makes sense to appeal directly to your audience, rather than to first send them over to Indiegogo. One more way to increase the power of your brand.