Sandvine has released the latest version of their Global Internet Phenomena Report and the insights are many.
For example:
- Video streaming is almost 58% of total downstream volume
- Netflix is 15% of total downstream volume
- Youtube is 11% and Amazon Prime is 4%
- BitTorrent is almost 22% of total upstream volume
- League of Legends is 26% of global gaming traffic
- Fortnite is 15% and Minecraft is 7%
- Instagram is 42% of global social networking traffic
- Facebook is 38% and Tumblr is 5%
- Spotify is 33% of global audio streaming traffic
- Apple Music is 9% and Google Play Music is 1%
Download the PDF here.
My take: interestingly, Netflix videos have the smallest file sizes, followed by Prime Video and then iTunes. I wonder if that could somehow be part of their success; imagine what their share of internet traffic would be if their file sizes were double or even ten times larger.