Hootsuite has just released two documents I think you should read.
The first main one, Digital 2020 Global Digital Overview, links to Digital 2020 Global Digital Yearbook, that has summaries for over 200 countries.
“Our report has been a trusted resource for policymakers, journalists, businesses, and NGOs over the last ten years, during which we’ve consistently tracked consumer digital behavior around the world to bring you a comprehensive, scalable, and replicable resource for identifying your audience and building your digital strategies with confidence.”
The insights are fascinating. For instance:
- Page 7 states digital stats around the world in 2020. Did you know there are 200 million more cellphones than people on the planet? That almost 60% of us are Internet users?
- Page 87 shows absolute growth in Social Media. Did you know India increased 48% last year, adding 130,000,000 users?
- Page 166 lists the most-viewed Youtube videos of all time. Did you know that Despacito has over 6.5 billion views?
Fill out a simple form to download your copies today.
My take: my hunch is that Internet use will reach record levels in April 2020.