Attend platform will allow filmmakers to connect directly to cinemas

Jeremy Kay reports on Screen Daily that Former top exhibition sector lobbyists unveil digital marketplace to boost theatrical supply.

“The Attend platform will champion mid-range films that have largely disappeared from cinemas, as well as international films seeking release in North America, and films that typically receive limited theatrical release and could reach broader audiences through data-driven theatre selection, scheduling and marketing.”

Some features:

  • Filmmakers will be able to upload details and materials of their films directly
  • Exhibitors will be able to search the database
  • The platform will recommend films to exhibitors based on the preferences of their theatres and audiences
  • The platform will facilitate the logistics of projecting films in cinemas.

The Attend platform is being developed by The Fithian Group of John Fithian, Jackie Brenneman and Patrick Corcoran.

Dozens of filmmakers support the concept, including Ted Hope and Steven Soderbergh.

Read an in-depth interview with The Fithian Group for more.

My take: this solves the “supply to theatres” issue, by cutting out distributors. I’d love to see some Canadian cinemas join — not that I have anything against Canadian distributors — it’s just that Canadian filmmakers have historically been shut out of Canadian cinemas by American distributors. How ironic that this American initiative might solve that for us.

Calls for an indie film marketplace and discoverability

Brian Welk reports on IndieWire that Study Reveals Untapped Market of 40 Million People Who Will Pay for Indie Films on Streaming.

He sets the context with:

“After a decade of massive growth, the indie film industry hit its peak in 2017 with just over 200 independent films in theatrical release. That’s also when streaming began to make itself known in a very big way, and the number of indie films in theaters began to plummet.

Netflix and the like spent a few years gobbling up indie movies out of festivals, but that’s dramatically slowed since 2021. Viewership for indies on streaming dipped from 30M in 2020 to just 18M by 2022. Indie films — and the audience for them — are being left behind.

Former Sundance Institute CEO Keri Putnam led the “US Independent Film Audience & Landscape Study” a 118-page report available at indiefilmlandscape.org and believes there’s a massive audience waiting for indie movies because the biggest challenge facing independent films is finding them.

Her key recommendations for the indie film sector are:

  1. Combat market fragmentation with a new, consolidated streaming destination
  2. Invest in Theatrical Exhibition: Build data and marketing capacity at Festivals and Independent Cinemas
  3. Invest in 21st Century Streaming Public Media and Include Scripted Films on PBS
  4. Leverage Free, Mass Market Platforms: Build a field-wide vertical on a mass-market free streaming platform
  5. Expand and Engage Audiences of Color
  6. Thoughtfully enlist Brands and Philanthropy to Fund Production and Marketing
  7. Innovate on Sector-Wide Marketing
  8. Deepen and Enrich Engagement with Younger Audiences and Fan Communities
  9. Conduct More Research and Share Data Across the Field
  10. Build a Trade Organization to Facilitate Field-Wide Research, Innovation, Public Policy Advocacy

Read the full report.

My take: an indie film marketplace and discoverability. Yes, the two things every indie filmmaker wishes for. I know I’ve been searching for the last twenty years however it’s almost impossible to accomplish in this digital age, which is maddening because digitization was supposed to level the playing field — but what happened was that everyone made their own field. “Build it and they will come” is almost never true now.

Deadline approaches for women to apply to BANFF Spark

The application deadline for this year’s BANFF Spark Accelerator for Women in the Business of Media: Producers Edition is rapidly approaching: August 12, 2024.

BANFF Spark provides market access, training, and networking opportunities to help build more Canadian women-owned media businesses.

“Since the program began in 2019, BANFF Spark has already provided opportunities for more than 200 women entrepreneurs. The program is open to all candidates and is designed to empower women of colour, Indigenous women, women with disabilities, 2SLGBTQI+ women, and non-binary individuals.”

All selected participants will receive:

  1. Online workshops (that address the core components of business development).
  2. Networking opportunities with top industry professionals.
  3. A full-access pass to the 2025 Banff World Media Festival (June 8-11, 2025) and its complement of top industry sessions and international marketplace.
  4. A $1500 CAD travel stipend to attend the 2025 Banff World Media Festival
    (on the condition of in-person Festival attendance).

Apply here.

My take: I love that this is focussed on people and not squarely on projects. I don’t have to mansplain this, just apply!

Distribution rules and streaming steadily impacting small theatres

Kevin Maimann writes on CBC that Canada’s indie movie theatres say industry is in crisis.

He begins by stating: “Canada’s independent cinema industry is in crisis, its owners say, as they face mounting challenges from streaming services and restrictive Hollywood studio rules.”

It turns out that “rules imposed by major studios like Disney determine when and for how long they are able to screen certain big-ticket films.”

These are called “‘clean runs,’ when studios require an independent theatre to dedicate a screen to just one film for up to four weeks, even if the film stops drawing crowds after the first week. This can be especially frustrating for small-town theatres that only have one screen.”

And they can’t rent their theatre out during that time.

They said if your door’s open, you’re showing our product.

Another studio constraint is “zone provisions, which keep exhibitors from playing films that are screening at bigger nearby theatres.

By the time they’re allowed to screen some films, they could be streaming.

See the Network of Independent Canadian Exhibitors report.

My take: could the studios and their distributors be actively trying to kill off independent cinemas? I doubt it. But small town cinemas are so much more than just Hollywood outposts; they are often the only local in-person cultural and artistic hub available to citizens.

Warner Bros. shelves “Coyote vs. Acme”

Joe Hernandez reports on NPRHere’s why some finished films are mothballed.

He begins, “Back in November [2023,] Warner Bros. Discovery announced it was not planning to release “Coyote vs. Acme,” a hybrid animated and live-action comedy starring John Cena and Will Forte that had wrapped filming a year earlier.”

And then adds that the studio shelved both “Batgirl” and “Scoob!: Holiday Haunt” in 2022.

He explores the reasons behind spending $70M, $90M and $40M and then shelving movies rather than releasing them to the public:

  • Money: “Hollywood financial experts say that when studios scrap finished projects the decision usually comes down to money.”
  • New Directions: “Abandoning a project may also reflect the shifting priorities of a studio.”

He concludes, “Though it may make financial sense for a studio to abandon a film, that argument may prove little comfort to the movie’s cast and crew or the fans eagerly awaiting its release.”

My take: Here’s his description of the cancelled movie: “Based on a satirical New Yorker piece, the movie followed Wile E. Coyote as he sued the Acme company after its products again and again fail to help him catch the elusive Road Runner.” That sounds hilarious! I’d watch that. And it seems cruel to green light a movie, get folks to spend years of time and effort working on it and then pull the rug out from under everything. Beep! Beep!

Netflix releases viewership data for the first time

Jason Hellerman reports on No Film School that Netflix Releases All Its Streaming Data for the First Time Ever.

He points out that this is a huge story because the “notoriously secretive Netflix has published all its streaming numbers for the public to see” for the first time.

Netflix will publish the What We Watched: A Netflix Engagement Report twice a year.

The report has four columns:

  1. Title, both original and licensed
  2. Whether the title was available globally
  3. The premiere date for any Netflix TV series or film
  4. Hours viewed

Some takeaways:

  • This six month timeframe aggregates 100 billion hours viewed.
  • Over 60% of the titles appeared on Netflix’s weekly Top 10 lists.
  • 30% of all viewing was for non-English content, mainly Korean and Spanish.

Here’s the Netflix media release.

Here’s their six-month 18,000+ row spreadsheet.

My take: the industry has always wanted more transparency from Netflix and I don’t think it’s a coincidence that this report comes on the heels on the writer and actor strikes. I would love to see someone take this information and cross-reference it with genres, formats and actors. Will other streamers follow with their data?

Academy makes it harder for indies to qualify for Best Picture in 2024

Josh Rottenberg and Glenn Whipp report in The Los Angeles Times that The Oscars are changing the rules for best picture.

The Academy of Motion Picture Arts and Sciences announced the news on Wednesday, June 21, 2023:

“The Academy’s Board of Governors has approved new requirements to broaden the public theatrical exhibition criteria for Oscars® eligibility in the Best Picture category starting with the 97th Academy Awards®, for films released in 2024.
Upon completion of an initial qualifying run, currently defined as a one-week theatrical release in one of the six U.S. qualifying cities, a film must meet the following additional theatrical standards for Best Picture eligibility:

  • Expanded theatrical run of seven days, consecutive or non-consecutive, in 10 of the top 50 U.S. markets, no later than 45 days after the initial release in 2024.
  • For late-in-the-year films with expansions after January 10, 2025, distributors must submit release plans to the Academy for verification.
  • Release plans for late-in-the-year films must include a planned expanded theatrical run, as described above, to be completed no later than January 24, 2025.
  • Non-U.S. territory releases can count towards two of the 10 markets.
  • Qualifying non-U.S. markets include the top 15 international theatrical markets plus the home territory for the film.”

My take: These new rules begin in 2024, for Best Picture contenders in the 2025 awards. It’s interesting to compare the number of theatres for winners Everything Everywhere All At Once, The Whale and Nomadland.

The Elevation Pictures Playbook

Etan Vlessing reports in The Hollywood Reporter on Elevation Pictures’ 10-Year Journey to Canadian Indie Powerhouse.

He notes:

“As an indie distributor, Elevation competes in the shadow of Hollywood studios dominating the local multiplex with star-driven tentpoles by embracing indie filmmakers in Canada and international art house titles.”

“Many of Elevation’s potentially zeitgeist-capturing releases come via output deals with American partners, including Black Bear, Neon and A24, with whom Elevation is a preferred partner north of the border.”

“In all, Elevation releases about 35 indie titles a year, with a third of those locally produced or acquired at festivals on completion that hopefully will become box office winners.”

“Key to Elevation’s proven playbook is that focus on financing homegrown directors and their films, with support from local funding agencies like Telefilm Canada to share the risks and rewards on what can be an uphill battle to launch and monetize Canadian indies.”

My take: I notice on Panoscope that Elevation is almost always the leading Canadian distributor each week.

 

Is Ben Affleck a socialist?

Amos Barshad, writing for WIRED, reports Ben Affleck Has a Plan for a Fairer Streaming World. (Spoilers in trailer below.)

The article is fascinating because it briefly explores Capitalism, Socialism, and fair pay in an economic environment where streaming has vastly reduced the likelihood of residuals.

Of course, Affleck‘s new streaming project, Air, concludes with Michael Jordan becoming the richest athlete ever, due to profit participation. Spoiler: Jordan gets 5% of every pair of Air Jordans sold anywhere in the world. To date, this has amounted to over $1.3 billion.

He quotes Affleck:

“Air, in many ways, is critiquing that aspect of capitalism which historically has been exploitative or patently unfair because it’s rooted in a notion that says, well, if you invest the capital, you get the reward. That needs to change. That’s what I’m trying to accomplish, and that’s what the WGA is trying to accomplish in a much bigger way. If we are going to practice capitalism, which has led to real iniquities, at the very least we ought to recognize the human beings who actually do the work and create a better world. They should be rewarded at least as well as the investors.”

I know of at least three ways cast and crew can share in potential profits:

  1. Shares: own a slice of the production company that owns the project (and all the related corporate drama that might arise)
  2. Deferrals: accept less (or volunteer your efforts) in exchange for a promise of greater pay later when the project makes a profit (if it ever does)
  3. Points: own a percentage of the projects profit, subject to previous payouts in the “waterfall.”

All risky. (The UK seems to have a tax scheme similar to the one Canada used to have that mitigates film investment risk.)

My take: I’ll leave the last words to Ben Affleck: “It’s been the greatest pleasure to see people capture bonuses based on their own work, that reflects their merit — and to not have people feel like anonymous drones. I’ve worked in this business for a long time. I know that anyone who’s really good has put their work before their self-interest as a matter of course. But they want to be empowered.”

How the most-awarded film in history did it

Hilton Dresden tallies in The Hollywood Reporter 2023’s Oscar Wins By Film: ‘EEAAO’ Leads With 7 Statues.

They write:

“As expected, Daniels Kwan and Scheinert’s Everything Everywhere All At Once has come out on top at 2023’s Oscars ceremony, with the most wins of anything nominated. The A24 multiverse dramedy, only the second feature film from the directing duo, took home seven awards: best picture, director, lead actress for Michelle Yeoh, original screenplay, editing, supporting actor for Ke Huy Quan and supporting actress for Jamie Lee Curtis.”

Alex Stedman analyzes on IGN How Everything Everywhere All At Once Went From Intriguing Indie to Awards Juggernaut.

She plots out this timeline:

  • Dec. 14, 2021: Trailer Debuts and Picks Up Steam
  • March 11, 2022: Everything Everywhere All At Once Opens SXSW to Rave Reviews
  • March 25, 2022: Everything Everywhere Opens in Limited Theaters
  • April 16, 2022: A24 Doubles the Theater Count, Continues to Expand, and Cashes in
  • Jan. 24, 2023: Everything Everywhere Scores 11 Oscar Nominations and Begins Awards Sweeps

To date, the film has made almost $108M worldwide on a budget of $25M.

Guy Lodge explains in The Guardian how ‘A24 finds the zeitgeist and sets the trend’: how a small indie producer came to dominate the Oscars.

He writes:

“With 11 nominations, Everything Everywhere All at Once leads the Oscar field; A24, likewise, is the leader among studios, having also secured nominations in various categories for its films Aftersun, The Whale, Causeway, Close and Marcel the Shell With Shoes On. And this kingmaker status has been achieved with surprisingly few concessions to the mainstream.”

He traces the company’s 10-year history and quotes filmmaker Lulu Wang as saying:

‘A24’s brand is intertwined with the identities of the artists that it works with, and [is] known for championing unique voices. At the same time, they just have a really incredible ability to identify the zeitgeist before everybody else has. They set the trend…. The world has changed. Our industry has changed. And who is saving cinema? We have to draw people to theatres. And we don’t want the tentpoles to be the only things on offer. If A24 are able to continue getting independent films made, and protecting the voices that make those independent films, I don’t care if it has to come with a mug.’

My take: Great work, A24! This is evidence the tide has turned and more interesting films are in vogue once again. I guess we’ll know for sure in 12 months.