Theatrical dreams, quantified

Stephen Follows and Bruce Nash in a post for the American Film Market answer the question How Many Independent Films Get A Theatrical Release?

For 2017 films, as of mid-August 2019, the answer is, “Not many.”

Fully three out of four films did not report any box office earnings. And only one in six reported theatrical earnings of over $100,000.

However, some genres performed better than others:

“Large releases are the realm of the drama, with 23% of independent dramas earning over $100,000 at the domestic box office. Comedies (16%) and thrillers (15%) are also more likely to get into this top tier.”

In addition, provenance matters:

“Adaptations are three times as likely to secure a large theatrical release compared to independent films with original screenplays. That’s a significant jump, and shows how hard it is for an independent film based on original material to get a substantial theatrical release.”

They conclude:

“Seeing a film played in a theater is still regarded as the best way to experience the art form. It’s also, understandably, the goal of many film producers…. However, the numbers say that an independent film will, five times out of six, not go on to make much money in theaters. Knowing how to maximize revenue from the home market remains an essential skill for an independent producer.”

My take: these are sobering statistics! But then I think of how many films I’ve seen in a theatre versus the number I’ve seen at home. The one bright light in exhibition is Theatrical-On-Demand. See TuggGathr or Demand.Film