Netflix’s global plan revealed

Jason Hirschhorn of REDEF interviewed Netflix CCO Ted Sarandos one year ago at the Upfront Summit 2020.

Even though this is from the pre-pandemic past, the insights are insightful.

Speaking to Netflix’s international reach, Ted says:

“I think people really want to see their stories; they really want to see themselves on screen.”

As to their reach, he claims:

“We can find a great story from anywhere in the world and make it play anywhere in the world.”

He says there are only two reasons people watch Netflix:

  1. to connect, or
  2. to escape.

The reason why Netflix does not specialize:

“Tastes are incredibly diverse; you don’t have to leave Netflix as your tastes evolve.”

My take: to connect or to escape. I interpret that as Tragedy or Comedy. It all boils down to a good story well told.