Dominik Dorosz posted a new video on FilmStack claiming YOU Lost the Streaming Wars.

He reviews the chronology of online streaming:

• Mid-2010’s: Netflix‘s golden age
• 2019: the launch of the streaming wars with Disney+ and Apple TV+
• 2022: price hikes and content cancellations on all platforms

He posits that:

“The real loser of this war is us, the consumer. The over-saturation of services, the splitting of catalogues, and the constant price hikes are just a few of the problems we’ve experienced and, with Netflix’s latest password restrictions, we are now starting to see the worst of it all, as all streaming platforms are shifting their focus from market share to profit.”

His evidence is compelling and he concludes with a strategy to combat rising streaming costs:

“The best option (and it’s a problem streaming services are trying to tackle) is rotating subscriptions. Most people don’t need to have access to every service for all 12 months of the year. What you can do instead is wait until you have a decent backlog of things to watch on one platform and then subscribe to it to catch up. While catching up on this backlog, your backlogs on other services will grow and you can rotate to another afterwards.”

My take: Brilliant analysis! I love the Rotating Subscriptions strategy to lower your subscription costs.