2019 Internet Trends Report released

In June at the Code Conference in Scottsdale, Arizona, Mary Meeker delivered the 2019 instalment of her Internet Trends Report:

There are lots of insights here. Some to note, courtesy of CMF Trends:

The Internet’s penetration rate is now 51% of the world’s population. The two countries with the largest untapped markets are India followed by China. Nevertheless, one third of users live in those two countries.

Use is growing. Average daily online use has passed 6 hours for the first time. Moreover, mobile use has surpassed TV viewing this year.

Here’s the full slide deck or PDF.

My take: one takeaway for me is that the freemium model is alive and well. Unfortunately, two of my favourite tools did not figure this out (never having had paid levels) and have disappeared: Toonlet and Ujam Studio. 8- I wonder how the freemium model could be adapted to fiction films. Give away the movie and charge for the (DVD) extras (remember those)?