The Attention Economy and the blockchain

Five years ago, I was thinking about a semitransparent way for creators to get paid for their work on the Internet.

Now, someone’s come along and made my dream a reality. And thrown in the blockchain and a cryptocurrency to boot.

Synero, based in Israel, is…

“…developing tools which allow content creators to easily monetize original works without having to turn their channels into advertisment real estate, while granting their followers the opportunity to be rewarded for getting the word out. Simply put, the attention you generate online is worth money. The better the content you create, the more followers you have, the more attention flows around you. Synereo’s applications and monetary models enable you to tap into this resource and reap the fair share of what you create online. Not a content creator? In a world overloaded with information, good taste is as valuable as creative talent. Help curate quality content, and earn your share by promoting creators you appreciate.”

That’s interesting enough. That they intend to use the blockchain and a cryptocurrency to accomplish their goal makes this super-interesting. They have a phased roadmap to accomplish it all.

To be honest, there’s a whiff of a ponzi scheme about the way compensation is distributed.

But wait, there’s more! You won’t get paid in cash, but in a new cryptocurrency called AMP. Super legit, right?

Here are a three more charts on the AMP altcoin.

If you want to do this today:

  1. Get the Chrome Extension
  2. Sign up as a WildSpark Creator

Before you pooh pooh this, see what CMF Trends has to say about them.

My take: I think the frictionless compensation the blockchain could deliver to creators (and potentially influencers) would go far in acknowledging their contributions to the sharing economy. Will it be WildSpark? Not sure. Will the old economy kick and scream about any and all disruption? For sure!