Digiday reports that Network TV is now appealing to potential viewers on Facebook:

“‘Right now, the world of video content distribution is right on the edge of total chaos,’ said James Nail, a principal analyst at Forrester Research. Previously, if a network had a new show to promote, it would use a couple minutes of commercial time during the nightly broadcast. That’s not enough anymore.”

No wonder: video on Facebook has exploded.

Couple that with the fact that online viewing now surpasses cable TV watching.

According to Bloomberg Business:

“Concerns about the growing number of consumers who drop TV packages and watch programs on services offered by Netflix or Amazon.com Inc. led to a sell-off in media stocks in August, with entertainment companies losing more than $60 billion in value over two days.”

My take: it’s all about building an audience. Go to where the eyeballs are. For more and more folks, that’s their smart phones, not their TVs.