Scott Roxborough reports in The Hollywood Reporter how FilmRise Built an Indie, Free Streaming Network From Unearthing Under-the-Radar Titles.

FilmRise is a New York City film and television studio and streaming network launched by Danny Fisher, Jack Fisher, and Alan Klingenstein ten years ago.

As quoted in the article, Fisher specializes in discovering existing content viewers still yearn to watch:

“‘If I could identify and measure the viewer demand to see content, irrespective of what the industry thinks the demand is, I could find that disconnect between demand and market evaluation…. It really comes down to our algorithms. We’ve found a way to measure audience demand and see where demand for a piece of content is much higher than what that content is being valued for in the market.'”

FilmRise, and companies like it, are fuelling SVOD (Subscription Video on Demand,) AVOD (Advertising Video on Demand,) ASVOD (Ad-Supported Video on Demand) and FAST (Free Ad-Supported Streaming Television) digital media outlets.

This company is on the ball! Not only are they internationalizing their content for the rest of the world, they’re also repackaging shorter web content into more standard half-hour TV length shows.

My take: Wow! Anyone who’s picked up The Kids in the Hall is all right by me!