Irish band U2 has always embraced technology and continues to do so on their latest tour by embracing AR.

AR is Augmented Reality and superimposes information on top of your phone’s camera image.

Fans attending the shows will be able to hold up their phones to reveal a huge iceberg and a virtual singing Bono.

You can download the U2 eXPERIENCE app here. To test drive it, point it at the album cover for Songs of Experience. A virtual cover will float on top of the picture of the cover, shatter into shards as music begins to play and then an animated Bono will begin to sing.

As you move your phone side to side or up and down, you’ll see different angles of the holographic representation.

My take: this is pretty cool and might be many folks’ first experience of AR.