The CFC‘s Reel Challenge is back.

This year they want you to show how movies matter to Canada.

“In 2011, the film and television sector supported 262,700 full time equivalent jobs, while contributing over $5 billion to the Canadian economy through production and distribution alone. From special effects studios and soundstages that create jobs, to film festivals that bring in tourists and all of the jobs and people that are supported by the film industry, movies are more than just entertainment.”

The rules: keep it clean and under 60 seconds. There are no categories this time.

The prize: $10K to the winner, $5K to the runner up.

The deadline: Sunday, January 26 at 11:59 PM EST.

The details: here.

My take: Always fun! Nice that they’ve limited them to one minute. Enter if you’ve got the chops. Disclosure: I am not bitter for not winning with my animation: Right to Copy.