Richard Greenfield from BTIG Research recently asked “Can Netflix Be Stopped? If Not, What Can Legacy Media Do?” at Neuehouse, NYC, on November 23, 2015.
His entertaining half hour overview of the modern mediascape and the dilemmas the TV industry faces is highly insightful.
Well worth watching; here are three takeaways:
- The problem is not so much the content but the medium used to distribute it. The TV model, even TV Everywhere, is losing dominance.
- In addition, viewers are simply turning away from interruption advertising any way they can.
- Viewers are moving their monthly video dollars from Cable TV to Subscription Video on Demand services, like Netflix, Hulu, Amazon Prime, HBO Now and Showtime.
My take: Richard even predicts an ad-free future in which most if not all content is paid by subscription. See his take on the future for film companies.